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It is our mission to help inspire you to discover natural beauty and well-being in your life by:

1. Discovering the most effective Naturally Active ingredients sourced from nature and unlocking their power to deliver real skin and hair care benefits for healthier, more beautiful skin and hair.

2. Developing products so effective they are trusted by consumers.


Naturally Active Ingredients

We use only high-quality natural ingredients—grown in regions that provide an ideal environment for the plant to thrive and produce beneficial Naturally Active ingredients.

Our scientists follow high standards of ingredient selection, formulation and manufacturing, with processes that retain the strength and purity of the ingredients.

Learn more about Naturally Active ingredients—sourced from nature, uniquely formulated and scientifically proven to deliver real skin benefits





From our humble beginnings in 1945, the story of the AVEENO® Brand has been one of discovery. By unlocking nature’s powers through scientific advances, we have discovered ways to nurture and transform skin and hair.

Founders, American inventor and philanthropist brothers Albert and Sidney Musher, were driven by a profound curiosity about how things work and how substances interact, and a belief that centuries-old remedies hold the promise for human wellness. Their experimentation with raw cereal led to the discovery of a finely milled colloidal oatmeal bath. This treatment was proven effective in atopic prone skin by the U.S.-based, internationally renowned Mayo Clinic, where it is still in use today. Drawing inspiration from Avena sativa, the Latin word for oat, the AVEENO® Brand was born.

Today, we partner with leading health professionals and scientists in the discovery of Naturally Active ingredients. Derived from nature, uniquely formulated, and scientifically proven to soothe compromised skin.


We believe in caring for our natural resources and giving back to our communities, leaving the world a better place. Because of this belief, we are always challenging ourselves to improve our products and operations.

We continually set and meet goals to improve the environmental aspects of our formulations; we do our best to create packaging using less material, as well as incorporating both recycled and recyclable material.

As part of the Johnson & Johnson Family of Consumer Companies, we share company-wide initiatives and goals which support a healthy future for people, the planet and business. We have a dedicated team working across the organization to make sure these goals become a reality.


We introduce respected values and guiding principles across all that we do. We are committed to continually improving our products, our packaging and our manufacturing processes, and sharing that progress with you and your world.

Quality, Safety, and Innovation

We will not compromise on the quality of our products, or on the consumers’ safety. While we strive to bring our consumers active natural ingredients and more sustainable formulas, our first focus is on ensuring safety and efficacy.




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