Aveeno®
The power of oats
Aveeno® combines more than 75 years of scientific research with the power of carefully selected ingredients, to provide hydrating and nourishing formulas that are at the heart of our skincare products.
Backed by more than 80 scientific publications, Aveeno® unlocks the incredible power of its signature ingredients. Our skincare solutions are tested by dermatologists, formulated with 100% pure nourishing oat to moisturise and cleanse dry skin.
Explore the Aveeno® body range
Aveeno's body care range is designed for a variety of skin needs and concerns
- with formulas suitable for sensitive skin.
Aveeno® Daily Moisturising Range
With 100% pure nourishing oat. For normal to dry skin.
Aveeno® Skin Relief Range
Formulated with triple oat complex for very dry and tight skin.
Aveeno® Dermexa Range
For very itchy, dry skin. Also suitable for people who may be prone to eczema.
Aveeno® Cream
Formulated with colloidal oatmeal for sensitive skin.
Free samples* delivered to you
*Subject to quota and limited to pharmacies only
Benefits of colloidal oatmeal
For generations, oats have been used as key ingredients in skincare products, thanks to their ability to soothe and moisturise the skin. The colloidal oatmeal we utilise is associated with a range of benefits for the skin. It’s also known for its moisturising and protective properties.Colloidal oatmeal helps to:
Prevent water loss.
As it has occlusive propertiesPromote water retention.
In the stratum corneum, thanks to its humectant propertiesRestore the skin to a normal pH balance.
Between 5.0 to 5.5, which helps support a healthy microbiome and restore the skin barrier.
Colloidal oatmeal works in the following ways:
Cleanses
Oat particles adhere to dirt and dead skins cells, allowing them to be washed away.
Moisturises
It restores moisture to the epidermis.
Soothes
Oats help sooth the skin.
Protects
Creates a protective film on the surface of the skin.
Buffers
Oatmeal acts as a buffering agent to help restore the skin’s normal pH.
Related Resource
Skin Health
Aveeno® Ingredients
Skin Health
The skin microbiome
Date of preparation: June 2023
UK-ACA-2300322